15 Tested Tips To Increase eCommerce Store Sales

Introduction

Opening an eCommerce store and managing it are two very different things. The competition is tough and it’s hard to stay at the top. Many business owners feel the need to up their game because of the low traffic and decreasing sales.

Boost the Sales of Ecommerce Store
Boost the Sales of Ecommerce Store

1.Website Design and Layout

The first thing a customer notices is the design of your website. First impressions are lasting and a unique and stylish website is sure to get customers attracted. The layout of the website is also an important factor. If customers can find their products easily, move back and forth between pages without a hassle, and overall have a seamless experience, they are going to come back for more. Having a user-friendly and updated website is the first step to interest customers in your products.

Product Description with High Quality Content
Product Description with High Quality Content

2.Email Marketing

Email marketing is the best way to improve your customer relationship. Email marketing increases ROI 4x higher than any other form of marketing. With the help of personalized emails, you can stay in contact with your customers and brief them about your brand and products. You can also send automated emails on different occasions, such as welcome email, order confirmation, order tracking, cart recovery, coupons, discounts, new stock, review, etc.

3.Up-selling and Cross-selling

Upselling and cross-selling are old and trusted strategies to increase sales and improve customer satisfaction. By upselling, you can show a superior version of the product selected by the customer, encouraging them to spend more for better quality. Whereas, in cross-selling, you can suggest related products to the ones in the cart.

4.Social Media Marketing

Social media platforms like Facebook, Twitter, Pinterest, and Instagram are advantageous for promoting and marketing your products. Around 40% of consumers use Facebook for researching a particular product or brand. Moreover, social media marketing alone drives around 70% of sales. With such great statistics, there is no reason for you to not join this bandwagon.

5.Segmenting Customers

To run your business successfully, you need to better understand your customers’ needs. Segmenting your customers means tagging them based on their interests, past purchases, abandoned carts, etc. This helps in sending personalized emails and messages to your customers filled with their favorite products, enticing them to buy. You can collect information in the form of reviews and quizzes as well.

6.Customer Support

Around 50% of sales are lost due to the unavailability of customer support. Customers are more likely to buy when they can talk to a representative to acquire more information regarding a product or service. Businesses with live chat and call options receive heavier traffic due to the 24//7 service available. This is also the reason why people prefer social media pages to interact with businesses.

7.Promotional Marketing/Discounts

Promotional marketing refers to advertising, sales, coupons, discounts, exhibitions, and much more. It allows you to target a relative audience and invite them to your website.

8.Shipping Details

One of the most major reasons why customers abandon their carts at the last moment is due to the additional shipping charges notified at the end. To reduce abandoned carts, you need to notify your customers from the start about the shipping charges.

9.Call-to-Action Button

Call-to-Action buttons are an effective way to clear the purpose of the page and motivate your customers to do the same. For instance, a page showcasing all products should have a “Add to Cart” or “Buy Now” button at the bottom of each product.

10.Subscription Program

Subscription programs are beneficial for both the business owners and customers. For owners, it offers recurring payments and a predictable revenue stream. Whereas customers enjoy a subscription-based payment system. It also helps in retaining loyal customers and attracting new customers.

11.Easy Checkout Process

One of the most tedious tasks of online shopping is checkout. When customers have to fill in extensive information and go through many pages, they would like to be informed beforehand. Optimizing your checkout page is a great way to increase sales and reduce cart abandonment.

12.Build Trust with Security

Customers are most anxious about their confidential information being misused when using online stores. This is also an overlooked factor by online website owners and could lead to a decrease in sales.

13.Retargeting

To increase conversion rates, you have to employ a retargeting or remarketing strategy. If the consumer is not impressed on the first try, don’t worry, by sending personalized emails and running advertisements on social media pages they frequently access, you can easily convert them.

14.Mobile Responsive

More than 60% of the visitors on your website are viewing through their mobile devices. Your website must be mobile optimized and responsive. The advantage of mobile responsiveness or apps is due to faster page loads, convenience, and an easier checkout process.

15.Statistical Analysis

It is quite frustrating to be unaware if your strategies are working or not. You can easily eradicate this problem by installing statistical analysis plugins such as Google Analytics. This plugin provides detailed reports on the activity on your site. You can also find out the areas of technical issues and remove them.

Final Words

Increasing sales and traffic on your online store will be easier once you apply the mentioned tips and tricks. The online community is huge and it’s hard to mark your presence in the masses. But if you market your brand strategically, you will be sure to achieve results.

Xaviera Khalid is the lead content writer at WooKeeper.com
Xaviera Khalid is the lead content writer at WooKeeper.com

Author’s Bio

Xaviera Khalid is the lead content writer at WooKeeper.com which is a platform that strives to produce resourceful information regarding WooCommerce and its various plugins, extensions, and services. Xaviera keeps a keen eye on the WordPress and WooCommerce eco-system and focuses on factual writing.

Product Description Generation for Ecommerce Store
Product Description Generation for Ecommerce Store

Automated Content Generator using AI