How to Optimize Your E-Commerce Site for Conversions

To stay in the competition in this fast-paced world, it is crucial to have a website. The modern consumer wants every minute detail about the products and services being sold for their satisfaction. E-commerce is one of the many facets of a company but it’s one of the most popular ones too. With the setback conditions, online shopping is the only thing keeping people sane, conversion rates tripled over time of three months this year.

A properly optimized website aligned with business goals is lucrative for both, the seller and the buyer. But how can a consumer take a leap of faith in your product/service? To get this straight, focus on two major factors:

The better you optimize your e-commerce site for an easy user-experience, the more will be the conversion rate. Regardless of the product or services you sell, every E-Commerce business has one goal — increase sales. Conversion is an important variable factor for the E-Commerce business. The higher traffic your site has, the more chances you have to convert them into customers. It sounds simple but it really takes a lot. It’s an entire team effort of designers, developers, and project managers, etc., to encase quality sales by optimizing the website content.

Time to Optimize Homepage

Mostly, homepages are just to show off, sidetracks the user towards other tabs in a straightforward manner. If a user skips through the homepage, then it’s a guarantee he won’t stick on the website for long. Why? The first impression counts the most! A homepage is all about the image of the company or brand (whichever your focus is on) and it’s a really valuable marketing asset for the business too. An optimized homepage can draw the attention of the majority of users.

A well-optimized homepage delivers a quality impression on the visitor and encourages the users to spend more time on the website, checking details, reading reviews, or even exploring through the blogs.

If your homepage doesn’t lead the user to the specific path, then you are missing the valuable opportunity to create a new experience for the user or to optimize the revenue per user.

Tip: To optimize your website’s homepage, promote your best selling product or service. You can give this idea a go by using A/B testing software, the Visual Website Optimizer to see the stats details.

Simplify the Product Categories

Always study the data — it’s a telltale customer’s experience.

A customer experience and statistics company, Measuring U, found out that a low percentage of only 11–21% of customers start their shopping experience by searching. This means that 89% of visitors find products by browsing the website rather than searching.

When a user visits the website the second most visited page, after the homepage, is the product category. A simple product category subdivided into sections is an easy way for the user to navigate through the products.

Sometimes users want a specific user experience by searching for specific products on the website. Their interest in a particular product means the bounce rate will decrease and the conversion rate will increase. So yes, it’s vital to make simple product categories as much as possible.

Offer Different Payment Methods

Customers prefer to have options when it’s time to make an online payment. Sure enough, a credit card is the most common way to pay for an online product, but some will prefer to use a completely different payment and order method.

Not all customers are technologically oriented. The older customers want a less hassling way to pay for the product they ordered online. So instead of offering only one payment method, offer a variety of online payment methods.

  • For instance, if your customer lives in North America, while the product is available in the UAE, adding PayPal to your payment option is a good idea too.
  • You can also target a region with its specific payment gateways; this is convenient for the local customer base and increases your conversion rate too.
  • A local store can have a simpler mode of order via phone, fax, or email. This means the customers living in a closer range can be provided the in-store pickup and payment method as well.

There are several ways to offer alternative payment methods, make sure that the payment plan is regionally applicable.

Innovate the Product’s Replica

In the online market, first-hand replicas are the hottest selling items. The replica’s image, quality, and design look like a perfect match, which makes it hard to tell whether it’s original or a copy. So if you want to increase the conversion rate, create an excellent copy of the product.

Whether its accessories or clothing, every product has a copy being sold either at comparative prices or cheaply. If you use descriptions to map the details of the product, then make those descriptions more personalized, effective, and translate them into multi-language too. E-Commerce translation services come in handy to translate the information. This will improve the conversion rate and optimize your website too on the search engine.

Make product pages your priority after you have optimized the homepage and simplified the product categories.

When you work alongside a translator, you must keep the following points in mind:

  • Focus on the product’s features
  • Use key benefits as a unique selling point
  • Put high emphasis on why your store is worth buying from
  • Offer a return and refund policy in clear words

With the right translation copy, you can paint a powerful image of the website and the products too.

Add Videos for Products Preview

Customers love to watch videos online. They find this experience increases the feel, function, and the way the product looks in an image.

For instance, Limelight, a clothing brand, offers a picture preview of the product but also added a new feature of a short video in which a model is wearing a specific dress and rotates clockwise. This gives a clear idea to the customer how the dress will look like once they wear it. Videos like these indicate the size and outlook of the product, too.

It is observed that the use of videos for product displays has a positive effect on the conversion rate.

Moreover, ease the buyer’s uncertainties about the delivery. A fast delivery, whether it’s in-source or out-sourced, will leave an impact on the customer’s experience. Also, add all relative information about the product too, from its size to a variety of colors and weights. Even with careful optimization, the conversion rate may not increase or become stagnant, so keep improvising the techniques to improve your average conversion rate.

Author Bio

Vanessa Anderson is an enthusiastic and self-reliant creative writer at marstranslation. Her passion for writing and effective communication skills add to her credibility as a writer. In addition to writing for multiple foreign corporations, she enjoys writing poems on current social issues.

Ecommerce SEO and Skyrocket your Brand

Originally published at on November 10, 2020.