IntroductionFighting for customers is a common practice for all business owners, especially if your product is being sold by many other businesses as well. Even though it is a common practice, it is still one of the hardest jobs of owning a business. New marketing and promotional techniques are always available to attract customers, but its proper implication is the key for them to work. Marketing techniques involve enticing the customers to return, make a sale, and convert into loyal customers. Sounds easy, right?