Copywriters have always been the medium who could transport a brand’s mission, its ideology through words. Most probably, everyone who knows to read and write can do it through a clear interpretation. But what makes the copywriter so special? Why does even today after marketing techniques undergoing tremendous changes still…

We all know Amazon is one of the biggest e-commerce players in the market today. But still, it requires SEO for continuous growth. In fact, any high-volume retailer will need it not just for organic traffic but overall sales & conversions too. …

To stay in the competition in this fast-paced world, it is crucial to have a website. The modern consumer wants every minute detail about the products and services being sold for their satisfaction. E-commerce is one of the many facets of a company but it’s one of the most popular…

Introduction

Fighting for customers is a common practice for all business owners, especially if your product is being sold by many other businesses as well. Even though it is a common practice, it is still one of the hardest jobs of owning a business. New marketing and promotional techniques are always…

IntroductionFighting for customers is a common practice for all business owners, especially if your product is being sold by many other businesses as well. Even though it is a common practice, it is still one of the hardest jobs of owning a business. New marketing and promotional techniques are always available to attract customers, but its proper implication is the key for them to work. Marketing techniques involve enticing the customers to return, make a sale, and convert into loyal customers. Sounds easy, right?

When you are opening an online store, you need to devise a strategy to attract customers to your website. Once you have attracted them, how to compel them to make a purchase? …

Shopify vs WooCommerce — the competition is tough.

Both are powerful platforms that give your eCommerce store the flare it needs. But the pressing question here is that: which one can help you more?

Well, it depends on what users want to achieve with their store. To find out which…

Most online business owners invest a substantial amount of time and effort into building a website. However, many of these online retailers only put a small effort into one of the essential parts of e-commerce, the product descriptions.

Fundamentally, product descriptions define the product, highlight its features, benefits, the material…

Introduction

Opening an eCommerce store and managing it are two very different things. The competition is tough and it’s hard to stay at the top. Many business owners feel the need to up their game because of the low traffic and decreasing sales.

To increase sales in your online store, you…